CV

I'm a lucky wife and mom to two beautiful kids. I started Alley Squash so that I could have both professional fulfillment and flexibility for my family.  I work out of our home in Petworth, Washington, DC.

 
A mom to two kids, I started Alley Squash so that I could have both professional fulfillment and flexibility for my family. I work out of our home in Petworth, Washington, DC. ( Photo credit: Kirth Bobb Photography)

A mom to two kids, I started Alley Squash so that I could have both professional fulfillment and flexibility for my family. I work out of our home in Petworth, Washington, DC. (Photo credit: Kirth Bobb Photography)

 
 

Client testimonials

 
 
We recently used Melanie Becker of Alley Squash to create a website for our company, and we could not be more pleased. Melanie was fantastic to work with — not only is she extremely knowledgeable about the technical aspects of websites, she has great ideas on content and visuals and excellent design sense. But what made the effort especially pleasant was her patience and good cheer, and the fact that she is extraordinarily well-organized and very thorough. When she commits to deliver an item, you can count on it being done well and when It was promised.
— Ellen McCarthy, The Urban Partnership
 
 
Working with Melanie Becker was a joy. She is organized, timely/prompt, and dedicated. She is gifted in graphic design and implementation, as well as seeing through piles of information in order to distill it into a compelling and beautiful graphic story.
— Amy E. Gardner, FAIA, LEED AP, Gardner Architects
 
 
I hired Melanie to design a logo and website for my small consulting firm. She exceeded my expectations in every way. She came up with a visual design that fit me and my business perfectly, and the website is beautiful. I have been getting tons of feedback from colleagues about how great everything looks.
— Kate Anderson, Unbounded Associates
 
 

Curriculum Vitae

 

EDUCATION

  • Introduction to Photography, Sam D'Amico Photography, June 2017

  • Digital Design I, Corcoran College of Art & Design, Washington DC, Summer 2011

  • Business Management for Creative Industry Workshops, Maryland Institute College of Art, Baltimore MD, Fall 2010

  • Bachelor of Arts in Art History, University of Virginia, Charlottesville VA, 2000 - 2004

  • International Baccalaureate Diploma, Thomas A. Edison High School, Alexandria VA, 1996-2000


PROFESSIONAL EXPERIENCE

Alley Squash Company, Washington DC (June 2017 - Current), Owner

Offering marketing and graphic design services to small businesses looking to enhance their brand and outreach. Clients include: The Coalition for Nonprofit Housing & Economic Development (Washington, DC), The Menkiti Group (Washington, DC), The Urban Partnership / Silver Spring Business Improvement District, Earthly Books (Washington, DC), The Archdiocese of Washington (Washington, DC), Lovers Plant Studio (Washington, DC), and AM Project Management (Panama City, Panama).

Suzane Reatig Architecture, Washigton DC (April 2012 - May 2017), Marketing Director

  • Graphic Design, Promotional Items & Office Monograph: Utilize Adobe Creative Suite for graphic design of in-house materials, proposal responses, pamphlets & brochures for office tours and events; Design, organization and execution of first printed office monograph, A Clear View by Oscar Riera Ojeda Publishers (2015).

  • Social Media, Website & Public Relations: Redesigned office website in 2012 with WIX online software and manage day-to-day web additions and edits. Create social media strategy and accounts on major architecture outlets including Architizer, Hanley Wood, Dwell and Houzz in addition to mainstream channels Facebook, Instagram, Twitter and Pinterest. Organize and schedule public events and lectures for new book at local institutions including the National Building Museum, Politics & Prose Bookstore, The Catholic University of America and the University of Maryland.

  • Marketing Strategy: Advise and execute marketing strategy for future growth, conceptualizing key marketing messages and related materials. Identify target clients and audiences while managing day-to-day tasks towards strategic milestones.

Ayers Saint Gross, Inc., Washington DC (April 2009 - March 2012), Marketing Coordinator, Associate

  • Performed business development and public relations tasks as sole Marketing Associate in the Washington, DC office. Responsibilities included organization of firm-wide submission to local and national industry awards, creation of graphically compelling firm portfolio and proposal responses, and advancement of international marketing strategy for the Middle East, India and Asia.

Cunningham | Quill Architects, PLLC, Washington DC (June 2007 - March 2009), Marketing Coordinator

  • As sole Marketing Coordinator for mid-size architecture firm, executed: business development activities, creative writing and communication with press, management of photography shoots and creation of firm promotional items.

Landmark Commercial Real Estate, Great Falls VA (June 2004 - May 2007), Sales & Leasing Associate

  • Support firm in all aspects of the commercial real estate business including creation of marketing materials, research, and client communication. Personally represented clients on lease and sale transactions worth more than $1M. Held Real Estate Board Salesperson License in the Commonwealth of Virginia (2005-2007).