Rosslyn Business Improvement District
Brand Identity Enhancement | Marketing Collateral & Placemaking Design Projects
In January 2025, Alley Squash, Co. was hired to embark upon a Brand Identity Refresh for the Rosslyn Business Improvement District. The aim of the project was to elevate brand visuals, ensure cohesive content, and strengthen storytelling across all platforms. After a successful Phase 1 (refreshed style guide), continued graphic support has included Phase 2 (wayfinding) and Phase 3 (additional seasonal campaign and Annual Report) updates.
Services Provided
Brand Audit
Key Messaging Strategy
Updated Brand Guidelines, Fonts & Secondary Color Palette
Clean Team Logo
Mock-ups and graphics for Website Refresh
Big Belly inserts and seasonal campaign graphics
One-Pagers
Presentation Deck template
Wayfinding: Street Pole Banners and Street Map
Location
Rosslyn, Virginia
Dates
2025
Collaborator
Messaging Strategy: Walnut Street Creative
Updated Brand Guidelines
Clean + Safe Logo and Big Belly
Evergreen Big Belly Inserts
One-Pager Postcards & Web Downloads
Who to Call for Help Graphic